Compare HIMSS vs Hospitalar
| 9.7 HIMSS | 9.5 Hospitalar | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.7 (Exceptional) | 9.5 (Exceptional) |
| Event Details | ||
| Dates | March 9-12, 2026 | May 19-22, 2026 |
| Location | Las Vegas, NV (Venetian Expo + Convention Center) | Sao Paulo Expo Exhibition & Convention Center, Sao Paulo, Brazil |
| Scale | mega | mega |
| Audience | ||
| Attendees | 35,000 | 91,000 |
| Exhibitors | 1,200 | n/a |
| Purchasing authority | ~50% | ~55% |
| Effective buyers | 17,500 | 50,050 |
| Costs | ||
| $/sqft | n/a | n/a |
| 10×10 space | n/a | n/a |
| All-in estimate | n/a | n/a |
| Cost per buyer | n/a | n/a |
Why exhibit at HIMSS
The #1 show for selling digital health, EHR-integrated products, and patient monitoring to hospital IT and admin buyers. Where enterprise deals start.
Why exhibit at Hospitalar
The #1 gateway to Latin America's healthcare markets. Brazil alone is the 6th largest medical device market globally. 91,000+ attendees with significant government procurement officers make this essential for companies expanding into LatAm.
Why skip HIMSS
Wrong audience for clinician-first devices (surgical instruments, implants). Pure clinical audiences are thin here.
Why skip Hospitalar
Brazil's ANVISA regulatory pathway is complex and slow. Companies without existing Brazilian registration or a local importer/distributor will collect leads they can't convert for 12-24 months. Portuguese-language materials are essential. English-only booths underperform badly.
Long-term partners
INFAB (10+ years) • AAGL (8+ years) • True Digital Surgery