Compare ASH vs RSNA
| 9.6 ASH | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.6 (Exceptional) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | December 12-15, 2026 | November 29 - December 3, 2026 |
| Location | Ernest N. Morial Convention Center, New Orleans, LA | Chicago, IL (McCormick Place) |
| Scale | mega | mega |
| Audience | ||
| Attendees | 27,000 | 38,000 |
| Exhibitors | 275 | 650 |
| Purchasing authority, Buzzbox Media estimate | ~35% | ~78% |
| Effective buyers, Buzzbox Media estimate | 9,450 | 29,640 |
| Costs | ||
| $/sqft | n/a | $41.25 |
| 10×10 space | n/a | $4,125 |
| All-in, Buzzbox Media estimate | n/a | n/a |
| Cost per buyer, Buzzbox Media estimate | n/a | n/a |
Why exhibit at ASH
The world's largest hematology meeting: 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches. If you sell flow cytometers, coagulation analyzers, cell/gene therapy products, or molecular diagnostics for blood disorders, ASH is the anchor show of your annual conference calendar.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip ASH
Booth pricing is opaque and expensive (pharma dominates with massive booths). The audience is heavily academic and research-oriented, so pure diagnostic device companies may find more actionable buyers at CAP (pathology) or AABB (blood banking). December in New Orleans also means holiday scheduling conflicts for booth staff and potential weather disruptions.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers.
Long-term partners
INFAB (10+ years) • AAGL (8+ years) • True Digital Surgery