Compare AACR vs RSNA
| 9.1 AACR | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.1 (Exceptional) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | April 17-22, 2026 | November 29 - December 3, 2026 |
| Location | San Diego Convention Center, San Diego, CA | Chicago, IL (McCormick Place) |
| Scale | mega | mega |
| Audience | ||
| Attendees | 23,000 | 54,000 |
| Exhibitors | 600 | 650 |
| Purchasing authority | ~20% | ~45% |
| Effective buyers | 4,600 | 24,300 |
| Costs | ||
| $/sqft | $48.5 | — |
| 10×10 space | $4,850 | — |
| All-in estimate | $9,000 – $16,000 | $12,000 – $18,000 |
| Cost per buyer | $2.72 | $0.62 |
Why exhibit at AACR
The world's largest cancer research conference -- 23,000 attendees, 600 exhibitors, 141 countries. If you make diagnostic instruments, genomics/sequencing platforms, liquid biopsy tests, or research reagents, AACR is where the global cancer research community sees your technology. The 6-day format gives more time for meaningful booth conversations than typical 3-day shows.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip AACR
AACR is a research conference, not a clinical buying show. Purchasing authority is low (~20%) because the audience is predominantly academic researchers and scientists, not practicing oncologists with capital budgets. If you need same-quarter device sales, ASCO or ASH is a better fit. The exhibit floor also competes with 730 speaker sessions for attendee attention.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers -- expect $80k minimum to be taken seriously.