ENA 2026
Overview
4,100+ emergency nurses with direct influence on ED equipment purchasing. Nurses often drive device selection in the ED more than physicians -- they evaluate ease-of-use, workflow integration, and training requirements. Cost-effective at $38/sqft compared to physician-focused conferences.
Key Facts
- Host organization: Emergency Nurses Association
- Primary specialty: emergency nursing
- Scale: large
- Geography: US National
- International attendance: ~3%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard 10x10 | $38.00 | $3,800 | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $3,800 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $7,000 – $13,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
4,100+ emergency nursing professionals. Attendees often have direct input and influence on the equipment and training utilized in the emergency department and can significantly affect what is purchased for the ED. Strong purchasing influence despite being nurses (not physicians).
- Purchasing authority: ~60% of attendees
- Effective buyers: ~2,460
- Cost per effective buyer: $4.07 ($10,000 all-in ÷ 2,460 buyers)
- International attendance: ~3%
Venue & Logistics
- Venue: Phoenix, AZ (Phoenix Convention Center)
- Management company: Smithbucklin
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for ENA.
Our Take
Why Exhibit
4,100+ emergency nurses with direct influence on ED equipment purchasing. Nurses often drive device selection in the ED more than physicians -- they evaluate ease-of-use, workflow integration, and training requirements. Cost-effective at $38/sqft compared to physician-focused conferences.
Why Skip
Nursing audience means your sales team needs to adjust messaging from clinical features to workflow/usability/value. If your device requires physician ordering or is capital equipment approved at the C-suite level, ACEP (physician-focused) is a better fit.
Insider Tips
Managed by Smithbucklin -- professional association management firm. Confirmed pricing: $38/sqft ($3,800 per 10x10). Booth upgrade packages available. Phoenix venue in late September means hot weather but strong convention infrastructure.
Buzzbox Score: 7.0 / 10 — Strong
Key Deadlines
Detailed deadlines not yet verified for ENA. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ENA?
An all-in 10×10 booth at ENA runs roughly $7,000–$13,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ENA?
ENA draws approximately 4,100 attendees. 4,100+ emergency nursing professionals. Attendees often have direct input and influence on the equipment and training utilized in the emergency department and can significantly affect what is purchased for the ED. Strong purchasing influence despite being nurses (not physicians).
When is ENA ?
ENA is scheduled for September 28 - October 1, 2026. Location: Phoenix, AZ (Phoenix Convention Center).
Is ENA worth exhibiting at?
4,100+ emergency nurses with direct influence on ED equipment purchasing. Nurses often drive device selection in the ED more than physicians -- they evaluate ease-of-use, workflow integration, and training requirements.