Protecting healthcare workers with world-class marketing
For over a decade, Buzzbox has served as INFAB Corporation's full-service marketing partner. From complete brand transformation to cutting-edge AI analytics, we've helped the leader in radiation protection reach 50,000+ medical professionals annually.
The Challenge
Fragmented Brand Identity
After years of organic growth, INFAB's visual identity had become inconsistent across channels. Product catalogs, website, and trade show materials all told different stories.
Complex Product Line
With 200+ SKUs across radiation protection aprons, thyroid shields, and the innovative Undershield technology, presenting a clear product hierarchy was critical.
Digital Transformation
Moving from traditional sales channels to ecommerce required more than just a website — it demanded a complete rethinking of how customers discover and purchase protective equipment.
Our Approach
Complete Brand Transformation
We started with the foundation: a cohesive visual identity that communicated trust, innovation, and clinical precision. The new brand system extended across every touchpoint, from product packaging to digital experiences.
Best-in-Class Product Catalog
The annual INFAB catalog is more than a product listing — it's a 200-page educational resource for healthcare facilities making critical safety decisions. We transformed the catalog into a premium experience with:
- Professional product photography direction and art direction
- Clear product hierarchy and specification tables
- Educational content about radiation safety
- Print and digital versions optimized for each channel
- Annual design refresh to showcase new technologies
Ecommerce Platform
We designed and built a WooCommerce-powered ecommerce site that handles complex B2B ordering requirements while remaining accessible for individual practitioners. Features include:
- Advanced product filtering and search
- Bulk ordering for healthcare facilities
- Integration with INFAB's ERP system
- Mobile-optimized checkout flow
- Educational content and product comparison tools
AI-Driven Analytics Dashboard
Knowledge is competitive advantage. We built a custom analytics dashboard that gives INFAB leadership real-time visibility into marketing performance, sales trends, and customer behavior. The system integrates data from Google Analytics, ecommerce transactions, and CRM to surface actionable insights automatically.
Premium Lookbook Design
To showcase the Undershield technology — INFAB's revolutionary lightweight radiation protection system — we created a premium lookbook that positions the product as the future of medical safety equipment.
Results
Over a decade of partnership, INFAB has grown from a regional manufacturer into a nationally recognized brand. The annual product catalog has become an industry reference, and the ecommerce platform now serves customers across North America.
The AI analytics dashboard reduced reporting time from days to minutes, enabling faster strategic decisions. And the Undershield lookbook helped launch the most successful product in company history.
This is what full-service marketing looks like: consistent, strategic, and built for long-term growth.