Sell Medical Devices Online
Your buyers increasingly expect to research, configure, and order medical devices online. Whether you sell direct, through distributors, or both, we build ecommerce systems designed for the complexity of medical device sales.
Why Medical Device Ecommerce Is Different
Medical device ecommerce is not Shopify with a compliance checkbox. The product complexity alone makes standard ecommerce platforms inadequate. A single product family might have hundreds of SKU combinations based on size, material, configuration, and sterile versus non-sterile packaging. Pricing varies by customer type, volume commitment, and contract terms. Some products require purchase orders instead of credit card transactions. Others need buyer verification before purchase.
Then there are the channel complications. Most medical device companies sell through distributors, direct, or both -- and the ecommerce experience needs to support each channel without creating conflicts. Distributors need their own pricing, their own ordering workflows, and their own account management tools. Direct buyers need a different experience entirely.
We have been building ecommerce systems for medical device companies since before most agencies knew what WooCommerce was. We understand the SKU complexity, the pricing models, the channel dynamics, and the regulatory requirements that make this category unique.
What We Build
WooCommerce for Medical Devices
WordPress and WooCommerce remain the most flexible platform for medical device ecommerce. We customize WooCommerce extensively to handle complex product configurations, tiered pricing, buyer verification, and purchase order workflows. Your team manages products, pricing, and orders through a familiar admin interface without needing developers for day-to-day operations.
Product Configurators
Interactive tools that guide buyers through complex product selections step by step. The configurator validates combinations in real time -- preventing invalid orders before they are submitted. For configurable products like custom-fit devices, protective equipment, or modular instrument sets, a well-built configurator eliminates the back-and-forth that slows down ordering and frustrates buyers.
CPQ Systems
Configure-Price-Quote systems for high-value or complex device orders that require sales involvement. The buyer configures the product and submits a quote request. Your sales team reviews, adjusts pricing if needed, and sends a formal quote that the buyer can approve and convert to an order. This bridges the gap between self-service ecommerce and traditional sales-driven purchasing.
Distributor Portals
Password-protected ordering environments for your distribution partners. Distributors log in to see their contracted pricing, place orders, track shipments, download marketing materials, and manage their accounts. These portals reduce the volume of phone and email orders, decrease order errors, and give distributors 24/7 access to your product catalog.
Inventory Integration
Real-time synchronization between your ecommerce platform and your warehouse or ERP system. Inventory levels update automatically, preventing overselling. Order data flows directly into your fulfillment system without manual re-entry. We have integrated with SAP, NetSuite, QuickBooks, and custom inventory management systems.
Key Features for Medical Device Ecommerce
Custom Pricing Tiers
Different prices for distributors, hospitals, ASCs, and direct buyers. Contract pricing, volume discounts, and MAP compliance.
Quote Request Workflows
For products that require sales review before purchase. Buyers configure and submit, your team quotes and approves.
Regulatory Document Downloads
510(k) summaries, IFU documents, SDS sheets, and compliance certificates accessible from product pages.
Sample Ordering
Separate workflow for evaluation samples. Track sample requests, follow up automatically, and convert evaluations to orders.
Purchase Order Support
Accept PO numbers at checkout with net payment terms. Supports the institutional buying process most hospitals require.
Buyer Verification
Account approval workflows that verify the buyer is a legitimate healthcare facility, distributor, or authorized purchaser.
Client Work
INFAB Product Configurator
INFAB manufactures radiation protection apparel with hundreds of possible product configurations. We built a product configurator that lets buyers select protection area, lead equivalence, material, color and pattern, and sizing -- all while showing real-time pricing and product visualization. The configurator validates that all selections are compatible and generates accurate SKUs for fulfillment. This system replaced a paper-based ordering process that was error-prone and required constant sales team intervention.
TDS B2B Ordering
Tri-Dim Solutions sells medical filtration products to hospitals and facilities management companies. We built a B2B ordering system with account-based pricing, minimum order quantities, scheduled delivery options, and automated reorder reminders. The system integrates with TDS's fulfillment workflow and reduced order processing time by eliminating manual data entry from phone and email orders.
Related Services
Medical Device Web Design
The marketing site that drives traffic to your ecommerce system. Product pages, physician resources, and conversion optimization.
Catalog Design
Print and digital product catalogs that complement your online ordering system and support your sales team.
Healthcare SEO
Drive organic traffic to your product pages. SEO strategy for medical device ecommerce that targets buyers ready to purchase.
Frequently Asked Questions
Can medical devices be sold online?
Yes. Many Class I and Class II medical devices can be sold through ecommerce channels, including direct-to-facility and through distributor networks. The key is understanding which of your products require purchase orders versus credit card transactions, whether buyer verification is needed, and how your regulatory requirements affect the checkout process. We build ecommerce systems that accommodate these requirements while making the buying process as straightforward as possible.
Do we need different pricing for distributors and direct customers?
Almost always, yes. Medical device companies typically have tiered pricing based on customer type (distributor, direct hospital, ambulatory surgery center), volume commitments, and contract terms. We build pricing systems that display the correct price based on the logged-in user's account type. This includes MAP pricing compliance, contract pricing for GPO members, and volume discount tiers. Pricing can be managed through the admin dashboard without developer involvement.
Can you integrate with our existing ERP or inventory system?
Yes. We have integrated medical device ecommerce platforms with SAP, NetSuite, QuickBooks, and custom inventory management systems. Integration typically includes real-time inventory sync, automated order routing, pricing updates from ERP, and customer account synchronization. The specific integration approach depends on your system's API capabilities and data structure.
How do you handle complex product configurations?
We build product configurators that guide buyers through the selection process step by step. For medical devices, this often means selecting size, material, color or pattern, accessories, and sterile versus non-sterile options. The configurator validates combinations in real time so buyers cannot order incompatible configurations. We built this exact system for INFAB, where customers configure radiation protection apparel by selecting body area, protection level, material, color, and sizing.
Ready to Sell Online?
Tell us about your product line, your channels, and how your buyers currently order. We will design the right ecommerce solution.
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