E-E-A-T for Medical Devices
Search engines evaluate healthcare content based on Experience, Expertise, Authoritativeness, and Trust. For medical device manufacturers, that means:
- Experience: Case studies, clinical outcomes, physician testimonials
- Expertise: Technical specifications, peer-reviewed citations, regulatory approvals
- Authoritativeness: Industry recognition, conference presentations, published research
- Trust: HIPAA compliance, secure checkout, transparent company information
We build these signals into every page we optimize, from product descriptions to educational content.
Physician-Focused Keyword Strategy
Surgeons don't search the same way consumers do. They use clinical terminology, device classifications, and procedure-specific queries. Our keyword research targets:
- Product category searches ("radiation protection aprons", "laparoscopic instruments")
- Procedure-specific queries ("minimally invasive hysterectomy devices")
- Clinical problem searches ("reducing surgeon radiation exposure")
- Competitor and alternative product searches
- Specification-driven queries ("0.5mm lead equivalent apron")
We prioritize high-intent keywords that indicate purchase consideration, not just information gathering.
Technical SEO for Medical Websites
Medical device sites often have complex product catalogs, PDF spec sheets, and HIPAA-compliant forms. We optimize:
- Site speed and Core Web Vitals (critical for mobile physician users)
- Schema markup for medical products, reviews, and organizations
- XML sitemaps for large product catalogs
- Canonical URLs to prevent duplicate content across SKU variations
- Secure HTTPS with proper certificate configuration
- Mobile-first indexing and responsive design
For ecommerce clients like INFAB Corporation, we ensure every product page is crawlable, indexable, and optimized for conversions.
Content Strategy for Medical Audiences
Physicians expect authoritative, evidence-based content. Our content strategies include:
- Educational articles addressing clinical challenges
- Product comparison guides (your device vs. alternatives)
- Technique and best practice guides
- Case studies with clinical outcomes
- FAQ pages targeting long-tail queries
- Video content optimized for YouTube and embedded search
We write content in collaboration with your clinical team or physician advisors to ensure medical accuracy and credibility.
Local SEO for Medical Practices
If you sell directly to medical practices or have regional sales territories, local SEO drives qualified leads. We optimize:
- Google Business Profile for each location or sales office
- Local landing pages targeting city + product searches
- Local citations and healthcare directory listings
- Reviews and reputation management
Local SEO is especially valuable for medical supply distributors, regional reps, and service-based healthcare companies.
AI Search Optimization
ChatGPT, Perplexity, and other AI search engines are changing how physicians discover products. We optimize your content for LLM retrieval by:
- Structuring content with clear headings and concise answers
- Including product specifications in machine-readable formats
- Publishing comprehensive guides that AI can cite
- Ensuring your brand appears in AI-generated product comparisons
AI search rewards depth and accuracy—the same qualities that build trust with physician audiences.
Link Building for Healthcare
Quality backlinks from medical associations, clinical journals, and industry publications signal authority. Our link-building strategies include:
- Guest articles in medical trade publications
- Partnerships with medical associations and societies
- Product listings in healthcare directories
- Press releases for FDA approvals, clinical studies, and product launches
- Sponsorships and educational partnerships
We avoid spammy link tactics that can harm your reputation in regulated industries.
Analytics & Reporting
We track what matters: qualified traffic, engagement from physician audiences, and conversions. Our SEO dashboards show:
- Organic traffic growth by product category
- Keyword rankings for target physician searches
- Conversion rate from SEO traffic (quote requests, catalog downloads)
- Engagement metrics (time on page, pages per session)
- Backlink growth and domain authority trends
We use Google Analytics 4, Google Search Console, and custom tracking to connect SEO performance to revenue.