Conference Branding & Visual Identity
Every medical conference needs a visual identity that works across digital and print. We design conference brands that:
- Reflect the scientific focus and specialty (laparoscopy, cardiology, radiology, etc.)
- Differentiate from past years while maintaining association consistency
- Work across all touchpoints: website, emails, signage, programs, badges
- Appeal to both attendees and sponsors
For AAGL (American Association of Gynecologic Laparoscopists), we create annual conference brands for their Global Congress and regional FMIGS and EMIGS meetings. Each brand is unique but visually tied to AAGL's identity.
Program Design & Print Production
Conference programs are reference tools, not just schedules. We design printed programs that attendees keep, with:
- Session schedules with room locations and CE credits
- Speaker bios and headshots
- Exhibitor listings and floor maps
- Sponsor recognition and ad placements
- Educational content and clinical abstracts
We handle layout, print production coordination, and on-site delivery. For large events, we also produce daily newsletters, poster session guides, and post-conference summary books.
Registration & Attendee Campaigns
Driving registration requires a multi-channel approach. We create email campaigns, landing pages, and paid ads that:
- Target physicians by specialty and geographic location
- Highlight keynote speakers, CME credits, and networking opportunities
- Use urgency tactics (early bird pricing, capacity limits)
- Retarget past attendees and association members
For AAGL's conferences, we manage year-round email campaigns promoting registration, abstract submission deadlines, and speaker announcements.
Speaker Promotion & Engagement
Physicians attend conferences to learn from leaders in their field. We promote speakers through:
- Speaker spotlight emails and social posts
- Video interviews and session previews
- Social media toolkits for speakers to share
- On-demand content and post-event recordings
We also produce speaker profile videos, capture conference presentations, and edit highlight reels for marketing future events.
Event Signage & On-Site Materials
Conference signage needs to be functional, on-brand, and impossible to miss. We design:
- Wayfinding signage (session rooms, exhibit hall, registration)
- Stage backdrops and speaker podium graphics
- Banners, posters, and directional signs
- Badge designs and lanyards
- Sponsor recognition boards and branded spaces
For AAGL's Global Congress, we coordinate dozens of signage pieces across a multi-day event with 2,000+ attendees.
Sponsor & Exhibitor Marketing
Medical device manufacturers sponsor conferences to reach physicians. We help associations market sponsorship packages and deliver sponsor value through:
- Sponsor prospectuses and sales materials
- Exhibitor promotional campaigns (booth location, product launches)
- Sponsored session branding and signage
- Post-event sponsor reports (attendance, engagement metrics)
We also help device manufacturers maximize their conference ROI with pre-event email campaigns, booth design, and post-event follow-up.
Social Media & Live Coverage
Conferences generate real-time content. We manage:
- Pre-event social campaigns to build buzz
- Live coverage during the event (session highlights, speaker quotes)
- Event hashtags and attendee engagement
- Post-event content (recap videos, photo galleries, testimonials)
For associations, social media extends the conference reach beyond attendees, building year-round engagement.
Post-Event Marketing & On-Demand Content
The conference doesn't end when attendees leave. We extend the event's value through:
- On-demand video access for sessions and keynotes
- Post-event emails with session recordings and resources
- Highlight videos for promoting the next year's event
- Survey campaigns to gather attendee feedback
We also create "save the date" campaigns immediately after the event to capture early commitments for the following year.
Virtual & Hybrid Event Marketing
Many medical conferences now offer virtual attendance. We build marketing campaigns for hybrid events that:
- Differentiate in-person vs. virtual benefits
- Promote on-demand access and live-streamed sessions
- Drive virtual registrations with lower price points
- Engage virtual attendees through chat, Q&A, and networking tools
For AAGL, we've supported both fully virtual and hybrid conferences, adapting branding and messaging for each format.